Charleston Lighting & Interiors "Charleston's #1 Lighting and Home Accent Showplace"
Discipline | Case Studies
Goal:
To promote brand awareness and increase sales through visually appeal ads and strategic promotions. The ultimate goal is the make Charleston Lighting top of mind when consumers think about their lighting needs.
Campaign
Developed new creative campaign that showcased product in a room setting that allowed the consumer to visualize.
Results
Even in a housing market that is down 40%, we are gaining market share. Our annual Tent Sale drove business and brought people in and the Taste of Home Cooking School put over 600 people from our target market in for us to speak to and get our message out.
Client Testimonial
“Working with Cognetix is seamless from concept to finished product. Their creative and professional staff and design work have been great in driving our message. They are always looking for opportunities that best fit our lighting showrooms.”