Finding a Niche

by on June 2nd, 2009
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By Lauren Verdi

My name is Lauren Verdi. I am pursuing a bachelor’s degree at Winthrop University in Integrated Marketing Communication. As I approach my senior year there are a lot of things I need to be prepared for the rapidly approaching real world. Getting an internship brings me one step closer.

I landed an internship with Cognetix Advertising and Marketing and couldn’t be happier here. It is such a wonderful atmosphere to work in. The “Cogheads”, as they are called, are the friendliest and most hard working people. I was so warmly welcomed into this new environment the first day. It was easy to see how genuine everyone was and that it will continue to be that way. Everyone treated me with the utmost respect and gave me the benefit of the doubt without yet knowing my potential to be a great employee.

Although I don’t have someone to sit beside me daily to watch over my every action, I know and feel comfortable approaching any of them with questions or concerns. I almost feel it is better to have more trial and error experience on my own before turning to someone for help. It makes me more self sufficient. This brings out the quality of perseverance which is important for anyone to have, and I’m thankful they hope to instill more of that in me.

Cognetix has everything I’ve looked for in a company. They are very talented and innovative. I have already seen many awards won and creative pieces designed. I feel that it is just my style. It is a laid back yet professional atmosphere which is easy to work in daily.

I can already tell this experience will fill me with so much knowledge about working hard, fast pace environments, taking the initiative and stepping up, and just learning the ropes of working for a successful company. Every day will be fun and different. In addition every assignment should be just as exciting. Some projects I may be familiar with and others I may have to learn as time goes on, but isn’t learning what this experience is all about?

Again, I look forward to all the assignments, projects, meetings, and events I get to be a part of here. I hope to put my best foot forward, showing my style through the top quality work that I plan to do. I have high hopes of making a good impression on everyone, showing that I’m not just an intern, but genuinely a part of the Cognetix team.


Categories: Internship

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