April 8, 2009 by Emily Randisi

  

As my professors like to say, graduating from college without an internship is “career suicide.” Thankfully, I heeded their advice and quickly pursued an internship at Cognetix.

 

I am a College of Charleston senior with a major in Communications and minor in Media Studies. Like most early 20-somethings, I don’t know exactly what my calling is in this ever-expanding field of communications, but that is exactly why my internship at Cognetix has been a perfect fit.

 

On the surface, Cognetix is an advertising and marketing firm. But dig a little deeper and you’ll find award-winning graphic designers, innovative brand identity campaigns, insightful public relations experts and advertising wizards. When the “Cogheads,” as they like to refer to themselves, aren’t in the office stirring up creative genius they’re giving back to our community as volunteers in events like the Charleston Cinco de Mayo Festival, National Child Abuse Prevention Month and Charleston Fashion Week.

 

Since the start of my internship in January 2009 I have been involved in a variety of different projects including researching and organizing advertising opportunities, planning promotional events, working with clients on various advertising purchases, writing press releases, creating sponsorship packets and media kits, and effectively using Facebook, MySpace, and YouTube pages for promotional purposes. At Cognetix, every day is different and I’ve gained an innumerable amount of “real world” work experience through the advice of my supervisors and the experience of working directly with clients on several unique assignments.

 

My internship has been especially productive because I’ve been an integral part of the team rather than a “lackey” in the background making coffee and running errands. Not only will I be walking away from this internship with a wide variety of writing and work samples for my own portfolio, but I have learned from some of Charleston’s finest about the importance of being passionate about what you do in order to produce quality results and exceed even your own expectations.

 

For these reasons I would give Cognetix the “Best All Around” award in the competitive market of Charleston internships and a full recommendation to any college student looking for a fun, interesting and rewarding internship.

Categories: Internship

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