“We have experienced a definite up-tick in sales over the last several months and Cognetix deserves credit,” said Greg Ferrao, owner of Viking Subaru.
Just five months after Cognetix launched the “4 is better than 2” campaign, Viking is reaping the rewards. Viking Subaru was ranked #1 in South Carolina amongst Subaru dealers and #3 overall for NC/SC year to date, up from #6 last year.
The campaign, created by Cognetix, is part of an overall plan to highlight the benefits of All-Wheel Drive in Subaru vehicles. “Subaru has always been a leading brand in mountainous areas where traction and braking are at a premium.” said Jeff Taylor of Cognetix. “Our challenge was to simplify the message and show that All-Wheel Drive can also be of value in coastal areas like Charleston where flooding, mud and sand are common. It’s more than just the obvious safety advantages, it’s about lifestyle and how a Subaru can help you do the things you love. Whether it's taking a kayak to one of our area rivers, or driving to the local hunt club, Subaru can get you there, and more importantly get you back, safely and comfortably.
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